Dear Coke,
I am fully aware of your successful 'Share a Coke' campaign and I
salute your innovation, including your marketing team and the agencies
involved.
However, I will not, like many, post my personalized can/bottle
of coke with my name on my Twitter page & Facebook because this is free
advertising for you. You see, the thing is, unlike “them”. I am smart and know
that one needs to be paid do this.
However, I still salute your geniuses’ behind the
campaign still, S/O to Jonathan Mildenhall and with that, I feel like
you owe a lot of my Facebook friends and family who did such since it is free
advertising worth millions of rands.
Since audience interaction with brand has such an effect, close to 49 million people have been affected and are sharing a coke virtually, your marketing department won.
Therese Gearhart and Jonathan, I salute you. But you see my Facebook friends did not know that they were advertising coke for free. Damn you coke you, I won’t do it!
Oh by the way, I have attached my banking details & a
rate card below for you to deposit money I will share a coke virtually. Nothing
is for Mahala!
Regards,
Sehorane a.k.a Unknown Genius, That TV Guy/ Out Door
Advertising Expert/Silent Innovator
Banking Details:
Capitec Bank: 470010
Acc Number:1214412783
Branch code: 470010
Rate: Twitter R328 per Twit pic
Facebook: R 551.00 per post